About Us

Achieving greatness.

We’re building a community that supports each other, collaborates with each other, and pushes each
other for greatness, and we want you to join us. We’ve put our heart, mind, and soul into our equipment, and we want to share that with other athletes and sports teams who will love Exerfly as much as we do.

Exerfly emerged in 2015 when Nick Bolton, successful NZ athlete, decided to design an elite piece of training equipment that achieved the best results, kept him injury free, and performed a step above the rest. With a clear goal in mind, Nick soon brought Jordan Barron on board to further advance the Exerfly vision, and together they worked hard to design a product that was virtually unbreakable. Thus right from the beginning, Exerfly was designed to be a master in its field, providing the best results for strength and conditioning training and maximising performance.

For the next five years, the Exerfly team worked with many New Zealand strength and conditioning coaches to perfect the equipment’s design, testing the equipment on numerous professional NZ athletes and sports teams such as the All Blacks, the Black Caps, the Crusaders, and NZ Olympians. Soon Exerfly was gaining traction internationally, and decathlon World Record holder Kevin Mayer’s coach reached out to order Exerfly equipment, quickly followed by the Brisbane Broncos. This set the trend in Europe and Australia, and soon athletes and sports teams all over the world were getting in touch. So, after years of hard work and rigorous testing, the team decided it was the right time to go global.

Exerfly was launched internationally in the middle of Covid-19 – but the team wasn’t worried. With proven results and incredible success among New Zealand’s most elite athletes, Nick and Jordan knew that the quality and versatility of the product would ensure its international success, no matter the circumstances. And they were right. Now, Exerfly is used all over the globe by many highperformance sports teams, including the LA Dodgers, the Wolverhampton Wanderers, the Olympic Canadian ski team, and many more.

OUR JOURNEY

Here at Exerfly, our ethos is continual improvement.

2015

In the first year of Exerfly, we built many prototypes of the Exerfly Platform, each one improving on the last to create a product that could withstand the stresses athletes placed on it. We tested the product with leading NZ athletes, Olympians, high jumpers, sprinters, shot putters, and sports teams such as the All Blacks and the Crusaders.

2016

In our second year, we made further refinements and enhancements to our equipment based on feedback from athletes and coaches. We created a stronger version of the Exerfly, and started development of sensor equipment. Other NZ organisations such as the Chiefs, NZ Sports, NZ rowing, and other NZ Performance Organisations and rugby teams started using the Exerfly.

2017

In the third year of Exerfly, we introduced the Rack Mount flywheel. We also started development on the Eccentric Max using advanced motor technology to increase the eccentric load. We introduced many accessories, and released the basic app prototype. Our customer base continued to grow, with French Olympian Kevin Mayer’s coach reaching out to purchase an Exerfly. This set the trend in Europe, and we continued to receive international requests for our product. In NZ, we also continued to see a boom in sales, with the Exerfly becoming a home gym solution and entering the household market.

2018

In our fourth year, we worked on countless prototypes of the Exerfly Portable to create an Exerfly that was light and strong. We continued work on our Motorised technology, developing and testing the Motor prototype on the Exerfly Platform and Rack Mount. The Brisbane Broncos reached out to us for equipment, setting a trend that boosted sales in Australia.

2019

In our fifth year, we introduced the current Exerfly Portable, as well as motorised options for the Portable and Rack-Mount. We continued growing at a rapid rate, now catering to most professional athletes and high performance sports teams in New Zealand.

2020

Last year, we successfully launched Exerfly globally. Although our launch occurred in the middle of the Covid-19 pandemic, our elite equipment spoke for itself and exploded across the globe. With the added benefits of being portable enough to train from home, Exerfly was a huge success in the international market.Now we have clients all over the globe, including the LA Dodgers, the Wolverhampton Wanderers, the Canadian Olympic ski team, members of the Detroit Pistons, numerous US and European Olympians, professional athletes, and many more across the globe.

NICK BOLTON

Founder of Exerfly and NZ athlete

Nick Bolton is an ex-athlete, strength and conditioning enthusiast, and software engineer. With a heart for fitness and a passion for technology, Nick envisioned Exerfly as an elite piece of equipment that seamlessly combined both. Using scientifically proven technology to maximise athletic performance and deliver the best results, Nick worked tirelessly for five long years, collaborating with mechanical and electrical engineers, and athletes to create a product that was unbeatable. Tried, tested, and proven again and again to deliver measurable results, Exerfly was born. And now, it’s an empire. Nick’s real passion is helping athletes achieve the very best results. As an athlete himself, Nick has a wealth of knowledge and expertise that he uses to continue supporting the Exerfly community, dreaming big to create progressive equipment that is continually improving. His software background means he is intricately involved in the continual improvement of the elite technology used in the motorized software and sensor technology, doing everything he can to help athletes achieve the best possible results.

JORDAN BARRON

Co-founder of Exerfly | WhatsApp +64274974940 | Schedule a Call

Jordan Barron is the co-founder of Exerfly, and is extremely passionate about the elite equipment. With a heart for connecting people, Jordan’s vision for Exerfly includes a supportive community connected through Exerfly, that supports each other and pushes each other for greatness. His goal is to have every sports team, athlete, gym, coach, and physio using Exerfly to reach peak performance and achieve the best results. With total faith in the elite equipment due to years of testing and proven results, Jordan works tirelessly to ensure the Exerfly community has the best possible experience throughout the entire journey. Jordan is passionate about connecting athletes and coaches, and because he believes so strongly in being involved on a personal level with the wider Exerfly community, he is often the first point of contact for new clients. The most important thing to Jordan is starting that relationship between athletes and Exerfly, and Jordan will give 110% to make sure everyone gets the best out of Exerfly.

Our strategy.

Here at Exerfly, we believe that community is key, we put our customers first in every way.

Which is why we’ve developed a unique digital marketing strategy that aims to reduce costs for clients. We care more about connecting with our clients and connecting our clients with each other, so that’s what we’ve focused on. By cutting out thirdparties and retailers, customers deal directly with us for a more personalised experience – because we care, and we want you to have the best possible experience.

NO RISK, HASSLE FREE

We also offer a no risk, hassle free purchase. This means that with every single purchase, you’ve got a 30-day money-back guarantee if you’re not completely satisfied with your equipment. We also offer a 2-year warranty on all our products should anything go wrong - although our high-quality products are so virtually unbreakable that we’ve never had any sent back. Not even once.

EXERFLY MANUFACTURERIN CHRISTCHURCH, NZ

EXERFLY WEBSITE

YOU - OUR CUSTOMERS

OUR EXERFLYCOMMUNITY

Building long term relationships.

At Exerfly, the most important thing to us is starting the relationship with athletes and coaches.

Our primary goal is to build long-term relationships with athletes around the globe. We’ve put our blood, sweat, and tears into Exerfly to create an elite product that generates the best possible results, and we want to share that with the world. We’re confident in our product, and we know you will achieve impressive results, have fun, and love the equipment as much as we do.