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Achieving greatness

Exerfly is building a community of athletes that supports, collaborates with, and pushes each other towards greatness.

Here at Exerfly, we’ve put our heart, mind, body, and soul into creating equipment that will take athletes and coaches to the next level of sporting excellence. We truly believe in our equipment, and want to share this with athletes, physios, and sports teams all over the globe so everyone can reap the benefits of Exerfly.

Our Journey

  • 2015

    We built the first Exerfly Platform prototypes and tested the product with leading NZ athletes, Olympians, and sports teams such as the New Zealand All Blacks Sevens and the Crusaders. Throughout the process, we worked with a variety of physiotherapists and strength and conditioning coaches to ensure highest quality across the board.

  • 2016

    We made further refinements on our equipment and enhanced its features based on feedback from athletes and coaches. Over time, we engineered a stronger version of the Exerfly Platform and started developments on our sensor technology. Leading sporting organisations began using Exerfly, such as the Chiefs, NZ Rowing, and High Performance Sport NZ.

  • 2017

    We launched the Exerfly Rack Mount and started development of our Motorized Technology. We then introduced many accessories and released the Exerfly app prototype. Our customer base continued to grow through our close involvement with top sporting organisations within New Zealand. French Olympian Kevin Mayer’s coach reached out to purchase an Exerfly, setting a trend for incoming orders from Europe.

  • 2018

    As many of our clients were using their Platforms and Rack Mounts in the gym, there was an increased demand for something portable to be created so they could still train with Exerfly while travelling. In New Zealand, we travel a lot, so we needed something robust and very versatile that could be set up and used anywhere. We started working on prototypes of the Exerfly Portable to create equipment that was light, strong, and stable. We then continued work on Motorized Technology, developing and testing the motor prototypes on the Exerfly Platform and Rack Mount. As we gained traction, the Brisbane Broncos reached out to use our equipment.

  • 2019

    We introduced the current Exerfly Portable, as well as motorised options for the Platform and Rack Mount. Continued growing at a rapid rate, now catering to most professional athletes and high-performance sports teams in New Zealand. As we had consolidate a strong relationship with our customers within the country, we thought that it would be time to launch overseas. We were confident in our launch as we had been testing our equipment for a number of years and each of our innovations had been receiving fantastic feedback within the Exerfly community.

  • 2020

    We successfully launched Exerfly globally in June 2020. Despite a global Covid-19 pandemic happening in the background, orders for our elite equipment skyrocketed internationally due to its emphasis on home training and portability. Exerfly was being used by customers all over the globe, and soon reached the hands of elite sports teams such as the LA Dodgers, the Wolverhampton Wanderers, the Canadian Olympic Ski Team and many more.

  • 2021

    We continued innovating our products and kept equipment up to date with advanced technology. We updated Exerfly app to include Bluetooth as well as WiFi connectivity, launched the all-new Rack Mount Slider and began developing plans for future product updates. Exerfly was now used by athletes in the NHL, NFL, NBA, Premier League Football teams, and several Olympic organisations.

Our Team

Nick Bolton
Co-Founder of Exerfly and New Zealand Athlete

Nick Bolton, the founder of Exerfly, is a New Zealand track and field athlete, strength and conditioning enthusiast, and software engineer. Nick started Exerfly six years ago to create equipment that kept him and his athletes injury-free and performing at their best. Today, Nick still competes in track and field athletics, as well as managing the production of Exerfly equipment.

Jordan Barron
Co-founder of Exerfly

Jordan Barron, co-founder of Exerfly, met Nick through their mutual interest in sports and athletics. Always at the front of Exerfly’s innovations, Jordan plays a key part in strategizing the design of the equipment through continuous communication and feedback from all customers. Jordan is passionate about connecting with people, and leads a global community of Exerfly members supporting each other and pushing for greatness. Often the first point of call, Jordan has worked with leading sporting and medical professionals over the years analysing sports performance and scientific data to ensure that all users are achieving their peak performance with Exerfly. When onboarding Exerfly customers, Jordan will find the best way to customise the equipment according to specific needs and is always on hand to answer any questions.

Exerfly values

Exerfly values

Exerfly values

Exerfly has always been built on relationships, right from the very beginning when Nick and Jordan ran together with New Zealand athletics. It all started when Nick wanted to create something that pushed him to perform at the highest level whilst keeping him injury-free, as he saw many of his friends retire or get injured in athletics to not to do that.

Coming from a small country like New Zealand, we’ve always had to be innovative to make a global impact. Our priority lies in developing long lasting relationships with the people that use Exerfly and help them achieve game changing results. Across the years, we've been able to revolutionise the Exerfly community through close contacts and constant feedback from leading athletes and coaches.

Strategy

  • Personalized experience

    Personalized experience

    We work with customers directly,
    cutting out third parties and retailers,
    to provide you a better experience.

  • No risk, hassle free

    No risk, hassle free

    We provide a 30-day money-back guarantee if you’re not completely satisfied with your equipment. We also offer a 2-year warranty on all our
    products.

  • Building long term relationships

    Building long term relationships

    At Exerfly, the most important thing to us is starting the relationship with athletes and coaches.

100% Designed and over-engineered in New Zealand

100% Designed and over-engineered in New Zealand

100% Designed and over-engineered in New Zealand

Exerfly worked within New Zealand for over 5 year innovating with elite level coaches, athletes and home users. To this day we design, test and oversee to ensure the quality and function is optimised in New Zealand from 95% of New Zealand suppliers.

Blog

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Will Collins: Behind Every World-Class Athlete, there's a World-Class Coach
Author: Nick Bolton, 12/11/2020
Behind the likes of record-breaking sprinters Tiffany Townsend, Jacob Norman, and Hezikiah Jones, is...
Read
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Journey to NBA
Author: Nick Bolton, 11/3/2020
Exerfly is proud to be working with Andre Mattson, Head of Performance for the Santa Cruz Warriors a...
Read
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Andrew Maclennan: World-Renowned Strength and Conditioning Coach
Author: Nick Bolton, 5/19/2021
Andrew Maclennan shares his experience with Exerfly, and why it is the only Flywheel training equipm...
Read
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Benefits of Flywheel Training with Exerfly
Author: Nick Bolton, 11/3/2020
Why should Exerfly be a daily part of everyone's routine? Read more about the impressive benefits of...
Read
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Cheatcode: How to train like an Elite Level Athlete
Author: Nick Bolton, 11/22/2021
Exerfly creates equipment, tried and tested by elite sports teams, that has transformed the lives of...
Read

Exerfly Equipment

Platform

Platform

The Exerfly Platform is a stable, multi-use flywheel training platform built for everything from heavy duty workouts to rehabilitation and allows users to perform a vast range of exercises in a small footprint.

Portable

Portable

The Exerfly Portable is a lightweight and robust piece of equipment for flywheel training. Great for home use due to its small footprint and weight, and perfect for travelling athletes and sports teams when access to a gym is not an option.

Rack-Mount

Rack-Mount

The Exerfly Rack Mount is easy to work with and can be attached to any gym rack to train horizontal & rotational movements, and exercise shoulders, arms, torso and hips.

Accessories

Accessories

Get more out of the Exerfly equipment with the purchase of these high quality accessories. The accessories include free shipping when purchased with any Exerfly flywheel training equipment.

Starting at 12

Don’t know which equipment to choose?